Guiding consumer goods, food and retail businesses through change
E-commerce, the metaverse, health and wellness, and sustainability and ESG continue to influence consumer behavior. We track these trends and how they affect your markets. We ensure you understand how to benefit from their potential – and we focus on helping you grow.
We advise leading consumer goods, food and beverage, and retail and fashion companies. Many are the largest in their industries and do business worldwide. We help them create commercial opportunities and protect their brands and IP.
Challenges these companies face are often unique to their jurisdictions, industries, products and markets. We’re involved in matters that combine all these areas. We’re a multidisciplinary team based throughout the Americas, Europe, the Middle East, Africa and Asia Pacific. And some of us are former regulators.
This range of viewpoints means we understand the pressures you’re under from every angle. So we can explore all options for tackling them.
We’re deeply involved in your sector, exchanging ideas on hot topics with thought leaders outside the firm. And we stay on top of trends, such as influencer marketing, digital transformation and new product development. Our lawyers share their thoughts through our bespoke webinars and client events, regular sector publications and day-to-day work with clients.
“We offer new, creative strategies and practical ways to manage the legal aspects of your brands and businesses.”
We offer new, creative strategies and practical ways to manage the legal aspects of your brands and businesses. That’s whether you’re expanding into markets through new ventures and acquisitions, handling queries around the use and ownership of customer data, dealing with crises such as false advertising claims or class actions, or rethinking your retail strategy for the post-pandemic world.
We help you make the most of technology in marketing. This includes untangling licensing issues for brands that use NFTs as merchandise, collectibles, and experiences. We also support retailers using e-commerce for sales and deliveries, which raises issues regarding data privacy and payment processing.
Also important is how you show your values and transparency as you work toward your ESG goals. Our team includes dedicated ESG lawyers well versed in how sustainability and ESG affect the sector. We guide you forward for the long term.
Experience
